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UVA WOMEN’S CENTER CHALLENGES STUDENTS TO PREVENT GENDER VIOLENCE

A University of Virginia group is trying to promote awareness about gender violence at the school. To get the word out, they're calling on students to come up with a creative campaign.

The UVA Women's Center Sexual and Domestic Violence Services is teaming up with the Avon Foundation for this challenge. They're asking students to create a 30 second PSA and a social media campaign that promotes gender violence prevention. The winning team will get cash, and a chance to see their work in action.

"There are a lot of public service announcements and educational materials, but students tend to resonate with what is theirs and that they see their own culture reflected in it," said Claire Kaplan, director of Sexual and Domestic Violence Services at the UVA Women's Center. "And also it's just fun," she said.

If you'd like to take part in the challenge you need to fill out an "intent to participate" form by December 12. Final submissions are due January 31. A panel of judges will select finalists and then students will vote for their favorites.

The Women's Center hopes to start using the winning PSA and social media strategy by March.

Source: NBC29.com